Looking for a Google Ads agency? Here is the question most of them will not ask you.
Google Ads is the channel where people tell you what they want. Someone who types “buy performance supplement online” is closer to buying than almost any other click you can pay for.
30 min. We read your numbers, not a deck. No obligation.
So before you hire anyone to run those campaigns, ask one thing: will they check whether the clicks they send you actually earn money?
The profit blind spot in most Google Ads campaigns
This is for you if you run an online store or a service business, you already spend real money on Google search ads, and the report looks fine while the bank balance does not move the way it should. If that is your situation, here is the gap most agencies leave in place.
Google reports cost per conversion. A conversion is usually a purchase or a form filled in — whatever the campaign was set up to count. The platform does not know about your returns. It does not know about VAT or the cost of the goods you sold. It cannot tell a big order at a strong margin from a small order that barely covered shipping.
So an agency managing to a target cost per conversion can hit that number while you lose money on each order. Not because they are bad at the job. Because they were handed the wrong target.
The right target is contribution profit — what’s left after you subtract returns, VAT, cost of goods, and ad spend from the revenue. It is the number your bank account actually keeps. Most agencies are not set up to measure it. Measuring it means connecting the ad platform to your real business numbers, not just to your store’s checkout.
The shared foundation between Google Ads and Meta Ads
Most growing stores run Google Ads and Meta Ads at the same time. That doubles the problem. Both platforms claim credit for the same sale, so your reports add up to more revenue than you actually made. The real question is not which platform won the last click. It is which channels together brought you customers worth having.
We do not push you toward one channel. We build the measurement underneath both, so you can see what each one added to profit. Then you put the budget where the profit grows.
How we approach Google Ads (the reframe, outcome-first)
1. Campaigns aimed at profit, not at cheap clicks. We tell Google what each order is really worth to you, after your margin. The bidding then chases the customers who make you money, not just the ones who are cheap to win.
2. One measurement layer across both channels. We connect your store directly to the platforms’ servers, not just the browser. The same fix that makes Meta Ads honest makes Google Ads honest. You stop paying for the same sale counted twice.
3. The right page behind the right search. A high-intent search deserves a page built for it. We line up the query, the ad, and the landing page so your most expensive clicks convert at a rate that pays for them.
Proof
The hard part of Google Ads is not the bidding. It is proving which clicks turned into real revenue. The team has shipped tracking for Volkswagen, Audi, KFC, and WizzAir — including the link between an online ad click and a restaurant sale at KFC, and the link between a digital campaign and a booked ticket at WizzAir. That is online-to-offline measurement at scale: connect ad spend to money that lands in the business, not just to clicks on a screen. The same discipline is what tells you whether your Google Ads are profitable.
We don’t make money producing creatives.
Fresh ads are what scaling needs. So we ship at least 50 a week — and the production fee simply covers what they cost to make. Gemini will render you an image for cents. So will we. You are not paying for pixels. You are paying to know which fifty to make.
The second part is how we earn. We take a share of the new profit we create. Profit here means the cash left after VAT, returns, product costs and ad spend — we call it contribution profit. If that number does not grow, we earn nothing on that side.
30 minutes. We read your numbers, not a deck. No obligation.
Questions, answered.
What does a Google Ads agency do?+
A Google Ads agency plans, builds, and runs your paid search and shopping campaigns on Google. The job is to put your offer in front of people who are already searching for what you sell, and to turn those clicks into revenue at a cost that leaves the business better off.
What is the difference between CPA and contribution profit in Google Ads?+
CPA — cost per acquisition — is your ad spend divided by the number of conversions Google counted. Contribution profit is the revenue from those orders minus returns, VAT, cost of goods, and the ad spend. A low CPA can still lose money: if returns are high and margins are thin, the contribution profit goes negative.
How do you measure Google Ads contribution profit?+
We tell Google what each order is really worth after your margin, not just its sticker price. Then we make sure the sale is reported reliably by connecting your store to the platform’s servers, not only the browser. The bidding then aims at profitable orders instead of cheap ones.
Should Google Ads and Meta Ads share the same measurement foundation?+
Yes. Run them on separate, siloed measurement and both platforms claim the same sale. Your revenue looks bigger than it is, ROAS — revenue divided by ad spend — reads high on both, and you split the budget using a number neither one is reporting correctly. One shared server-side layer and a single record of orders removes the overlap.
See the profit your ads actually bank.
See whether your Google Ads earn profit or just rack up conversions. We open your account and show you the number in euros.
30 minutes. We read your numbers, not a deck. No obligation.