Your ad platform reports a profit you never banked.
Meta shows one number. Your bank shows another. We find that gap and close it. We measure it in cash you keep — not in ROAS.
30 min. We read your numbers, not a deck. No obligation.
No retainer. Our profit share is zero unless your profit grows.
Three places your profit leaks before it reaches the bank.
A high ROAS can sit on top of a monthly loss. Here is where the money goes missing.
The tracking gap
Meta can’t see up to a third of your sales. It learns on the wrong data, so it scales the wrong ads.
Costs it never counts
ROAS ignores VAT, returns and product costs. A “4.2× ROAS” can still lose money every month.
The vanity number
ROAS, CTR and CPM climb while the bank balance falls. We track the one number that can’t be faked.
The cash left after every cost — we call it contribution profit.
Not ROAS. Not CTR. What actually stays in the account after VAT, returns, product costs and ad spend.
Out of every €100 Meta calls "revenue", roughly €9 is the profit you keep. ROAS reports the €100. We grow the €9.
Pick the one that sounds like your business.
Online sales
Shopify, Magento, WooCommerce. We rebuild tracking and creative so Meta scales the products that actually earn.
Lead generation
Coaching, B2B, professional services. We turn ad spend into booked calls with qualified buyers — tracked to closed revenue.
Clients, on camera.
What clients say.
“Very important for us are regular status meetings, summarizing the following months of our cooperation, conclusions and goals achieved, allow us to look at the future with great hope. The fact that after entering the words “hybrid car” into a search engine we are higher in the search results than competitors, only confirms the above sentences.”
“I personally appreciate working with Paweł, both in terms of achieving the goals we set, but also in terms of the knowledge and the support he offers. If it wasn’t for our satisfaction with Paweł’s work and the trust that we have in him, we probably wouldn’t expand by another platform.”
“Efficient implementation of assumptions and KPIs, coordination of the introduction of changes with the Artegence agency and nice reactivity allows us to increase results (e.g. SUV, e-mobility).”
Audit. Rebuild. Scale on profit.
Audit
We map where the money leaks: tracking, hidden costs, funnel, ads. You see the real number in week one.
Rebuild
Server-side tracking, honest profit reports, and at least 50 fresh ads a week. That is the base Meta needs to learn right.
Scale on profit
We scale only what grows the cash you keep. You watch it land in the bank.
An operator, not an account manager.
Mindlink is run by Pawel Kaczynski — 18 years in performance marketing, from Ogilvy to building his own brands. One reached €200K a month by its fourth month. You get the person who learned this by losing money first, then fixing it.
We don’t make money producing creatives.
Fresh ads are what scaling needs. So we ship at least 50 a week — and the production fee simply covers what they cost to make. Gemini will render you an image for cents. So will we. You are not paying for pixels. You are paying to know which fifty to make.
The second part is how we earn. We take a share of the new profit we create. Profit here means the cash left after VAT, returns, product costs and ad spend — we call it contribution profit. If that number does not grow, we earn nothing on that side.
30 minutes. We read your numbers, not a deck. No obligation.
Questions, answered.
What if I already have an agency?+
Good. Keep them running while we audit. We show the gap between their ROAS report and the cash you keep. Then you decide. The numbers make the case, not us.
How fast do we see results?+
You see the true profit number in week one. That is the audit. The rebuild takes 30 to 60 days. Then the scaling starts to add up. We promise a measured bank balance, not magic.
What access do you need?+
Read access to your Meta account, your order numbers (revenue, returns, product costs), and your analytics. We can walk through all of it on the first call.
See the profit your ads actually bank.
Measured in week one — in the cash you keep, not ROAS.
30 minutes. We read your numbers, not a deck. No obligation.