You sell cars. Your buyers take months to decide, and they finish the deal in the showroom, not online. That breaks every ad report you read. A buyer sees your ad and clicks once.
30 min. We read your numbers, not a deck. No obligation.
The ad platform records that click and nothing else. The website visits, the test drive, the signed contract, the finance deal, the service plan — none of it reaches the platform on its own. Your ad spend looks like it bought a form, when it really started a sale you closed weeks later.
Most dealer groups judge their ads on one number: the cost of each form filled in — a callback request or a test drive booking. The platform sees the form and calls it a win. Your sales team knows better. Most of those bookings never buy a car. The ones that do often came from a different ad than the one that got credit.
So the platform chases cheap forms. It cuts the ads that reach serious buyers, because those people cost more to reach. It rewards the ads that reach early browsers who fill a form and vanish, because those look cheap. Your budget drifts toward the wrong audience.
The most profitable part of a dealership never shows up at all. Finance, service plans, extended warranties — none of it sends an ad event, because it closes in person, weeks or months after the car leaves the lot.
“I personally appreciate working with Paweł, both in terms of achieving the goals we set, but also in terms of the knowledge and the support he offers. If it wasn’t for our satisfaction with Paweł’s work and the trust that we have in him, we probably wouldn’t expand by another platform.”
“Very important for us are regular status meetings, summarizing the following months of our cooperation, conclusions and goals achieved, allow us to look at the future with great hope. The fact that after entering the words “hybrid car” into a search engine we are higher in the search results than competitors, only confirms the above sentences.”
The Mindlink team has shipped tracking for Volkswagen, Audi, KFC, and WizzAir. For the car brands, the job was exactly this one: connect ad spend to what happens in the showroom, not just to clicks on a website. That work depends on one discipline — measuring the real outcome, the sold car, instead of the easy one, the form. It is the same discipline your dealership needs, applied to your ads. We also run 10 Meta accounts today, so the measurement habit is current, not a line on an old CV.
Step 1 — The free diagnosis. Step 1 is free. We map your current ad funnel: which events the platform records, where they stop, and what your dealer management system — the software that logs every sale and service visit — knows that your ads never hear about. Then we put a number on the gap. You see what you pay per form today, and what you actually pay per car sold.
Step 2 — Build the bridge to your sales software. We connect your dealer system or CRM — Dealer.de, CDK, Dealertrack, or a custom one — so it sends three signals back to the ad platform: a car sold, a finance deal closed, a service plan activated. Each signal carries its real value in euros. The platform stops chasing forms and starts finding people who buy.
Step 3 — Optimize for the whole customer, not the first sale. A buyer who adds a service plan, comes back for the next car, and sends a relative is worth far more than that first deal. We build your campaigns around the people who look like your best long-term customers, not whoever fills a form most cheaply this week.
Running automotive ads measured only on form-fills is like paying a real estate agent based on how many people they convince to attend open houses, not on how many houses they sell. You reward activity, not outcomes. The bridge we build ties the agent’s fee — in this case, the ad budget — to the sold unit.
Fresh ads are what scaling needs. So we ship at least 50 a week — and the production fee simply covers what they cost to make. Gemini will render you an image for cents. So will we. You are not paying for pixels. You are paying to know which fifty to make.
The second part is how we earn. We take a share of the new profit we create. Profit here means the cash left after VAT, returns, product costs and ad spend — we call it contribution profit. If that number does not grow, we earn nothing on that side.
30 minutes. We read your numbers, not a deck. No obligation.
Attribution means matching an ad click to the sale it really produced. For a dealer, that sale happens offline — a test drive that becomes a car sale, a finance product, a service plan. We connect those offline outcomes back to the ad platform, so it can chase real revenue instead of forms and website visits.
A car takes months to buy, across many visits, online and in person. The standard ad pixel assumes you click and buy in one session on one device. A car sale breaks every part of that assumption, so the pixel alone never sees the deal.
We read the sale from your dealer system the moment a deal moves to “won,” so we work with any system that can send a signal out: CDK, Dealertrack, Reynolds & Reynolds, VinSolutions, and most modern platforms.
The method is the same. Only the value of each sale changes. New cars are worth more and take longer to sell. Used cars close faster. We track both, and the platform spends differently on each based on what that sale is worth to you.
We trace one path from the first ad click to the closed deal in your dealer system. We show you the point where the platform loses the sale. Then we put a number on it: how much of your ad budget chased forms that never
30 minutes. We read your numbers, not a deck. No obligation.