Grow the profit your online store actually banks — not the ROAS your dashboard shows.
You sell online and your ad dashboard says you are profitable. Your bank balance is not so sure. Here is why. Your pixel — the tracking code on your store — misses part of your sales. Returns eat another slice.
30 min. We read your numbers, not a deck. No obligation.
The result is a high ROAS (revenue divided by ad spend) on screen, while your contribution profit — what’s left after returns, VAT, product costs, and ad spend — comes in lower than you think. We make that real number visible, then grow it with Meta Ads, funnel work, and conversion rate work (CRO) on the pages you already pay to fill. For stores doing about €5M a year or more.
The leak, in plain terms
Picture a bucket you fill from the top with paid traffic. The dashboard measures the water going in. Your books measure the water still in the bucket at month-end. The gap is the holes: purchases the pixel never recorded, returns nobody subtracted, VAT and product costs the ROAS figure skipped.
When the pixel misses a third of your sales, two things break at once.
First, your cost to acquire a customer looks lower than it really is. So you scale spend you should be cutting.
Second, the algorithm learns from a third of the picture. So it puts budget into the wrong buyers and the wrong ads, every day.
We fix the measurement first. Then the same budget grows real profit instead of a ROAS figure that looks good but does not survive your accountant.
How we grow online-store profit (outcome-first)
1. A cost to acquire a customer you can finally trust. First you see the real number. Then you cut it. We connect your store straight to Meta’s servers, so the platform counts the sales the browser pixel was missing.
2. More buyers at a margin that survives. We build and steer your Meta Ads against contribution profit, not ROAS. That comes with 100+ fresh ads a month, so the algorithm always has something new to learn from.
3. More revenue from the traffic you already pay for. We fix the funnel and the pages people land on. Moving conversion from 0.8% to 1.2% is +50% revenue at the same spend.
Proof
Chocolissimo, an online chocolate store, asked us for better ads. We touched none of the ads — same creative, same budget, same targeting. We fixed what the platform was measuring so it could see the sales it had been missing. Cost to acquire a customer fell 22% in 90 days. The growth was already sitting in the store; the platform finally saw it.
The same discipline runs deeper than e-commerce. The team has shipped tracking for Volkswagen, Audi, KFC, and WizzAir, and runs 10 Meta accounts today. Measuring what actually happened, before spending a euro on top of it, is the whole job.
Which one sounds like your business?
Ecommerce stores
Shopify, Magento, WooCommerce — scale what actually earns, not what looks good in the dashboard.
Food & supplements
Supplements and functional food: 70% gross margins that vanish in returns, VAT and ad spend.
Custom checkout stores
Custom builders and 10,000 SKUs — tracked by funnel step, not by SKU.
SaaS self-serve
Self-serve signups are cheap. Paid upgrades are the business. Track the upgrade.
Digital creators
Courses and digital products: refunds and fees eat the margin the dashboard reports.
We don’t make money producing creatives.
Fresh ads are what scaling needs. So we ship at least 50 a week — and the production fee simply covers what they cost to make. Gemini will render you an image for cents. So will we. You are not paying for pixels. You are paying to know which fifty to make.
The second part is how we earn. We take a share of the new profit we create. Profit here means the cash left after VAT, returns, product costs and ad spend — we call it contribution profit. If that number does not grow, we earn nothing on that side.
30 minutes. We read your numbers, not a deck. No obligation.
What clients say.
“Very important for us are regular status meetings, summarizing the following months of our cooperation, conclusions and goals achieved, allow us to look at the future with great hope. The fact that after entering the words “hybrid car” into a search engine we are higher in the search results than competitors, only confirms the above sentences.”
“I personally appreciate working with Paweł, both in terms of achieving the goals we set, but also in terms of the knowledge and the support he offers. If it wasn’t for our satisfaction with Paweł’s work and the trust that we have in him, we probably wouldn’t expand by another platform.”
“Efficient implementation of assumptions and KPIs, coordination of the introduction of changes with the Artegence agency and nice reactivity allows us to increase results (e.g. SUV, e-mobility).”
Questions, answered.
Is this only for stores on a particular platform?+
No. We work with Shopify, Magento, WooCommerce, BigCommerce, and custom builds. The leak we fix sits between your store and your ad platforms, so the store platform matters less than whether the sale data reaches the algorithm intact.
How big does my store need to be?+
About €5M a year or more, with margins that leave room to grow. Below that, a profit partnership rarely makes the math work for either side, and we will tell you so on the call.
Will you replace my current agency or team?+
No. We work alongside your team, and we are paid mostly on the profit we add. Our reason to show up is results, not hours billed.
See the profit your ads actually bank.
Measured in week one — in the cash you keep, not ROAS.
30 minutes. We read your numbers, not a deck. No obligation.