Your ad platform sees clicks. Your CRM sees closed revenue. Nothing connects them.
B2B SaaS has the most expensive version of the measurement problem. A deal can start with a LinkedIn ad click and take six months to close. For six months the ad platform sees no sale. It assumes the campaign failed.
30 min. We read your numbers, not a deck. No obligation.
It moves your budget to the campaigns that produce fast, cheap form-fills instead. So you optimize for leads (MQLs), not for revenue you keep (ARR — the recurring revenue a closed deal adds each year).
The pain, in concrete terms
If you sell SaaS to other businesses and buy ads to fill the pipeline, this is your problem. Your campaigns are measured on cost per lead. Marketing reports a healthy number. Sales says the leads do not close. Neither team can prove the other wrong, because the data stops at the form.
The ad platform has the same blind spot. It never learns which lead became a paying customer. So it chases the cheapest form-fills it can find. It finds the people who download a white paper and never buy. It kills the campaign reaching the CFOs who actually sign, because CFOs are expensive to reach and the platform only ever saw the form, never the contract.
Pour more budget into this loop and you do not get more revenue. You get more leads, more sales calls that go nowhere, and the same money — or less — for every euro you spend.
We run it on ourselves: this site is a B2B funnel that closes on a call
Mindlink sells a high-ticket consulting engagement. The sale closes in a conversation — the same model this page describes. The site you are reading runs on the same setup we install for clients. A Meta Ads campaign sends its closed-deal events back to the platform from our CRM (the system that tracks each deal from first contact to signed contract). So the algorithm learns which clicks turn into paying clients, not which clicks turn into calendar bookings.
The team behind this has shipped tracking for Volkswagen, Audi, KFC, and WizzAir — campaigns where the measurement had to be right before a single euro of media spend made sense. That is the same discipline we bring to your funnel: get the signal honest first, then scale the spend.
We eat what we cook. The booked-call funnel you are moving through right now is the proof.
How we connect your ad spend to ARR
Step 1 — The free diagnosis. Step 1 is free. On the call we map your funnel. We show which events fire at each stage, where your CRM stops sending data to the ad platforms, and how far your reported cost per lead sits from your real cost per closed deal.
Step 2 — Build the closed-won bridge. We connect your CRM — HubSpot, Salesforce, Pipedrive, or a custom one — so every change in deal stage gets sent back to the ad platforms as a sale. The platform learns when a lead turns into a real opportunity (an SQL — a lead your sales team has qualified and accepted), and when that opportunity turns into a signed deal. A nine-month sales cycle gets tracked at every stage, not lost in the gap.
Step 3 — Optimize for the deal, not the form. Once the closed deals flow back, we rebuild your targeting and bidding around the profile of your real buyers. Your ads and landing pages shift from “download this” to “here is the exact business result you get on the call.” Fewer leads, but better ones.
Plain analogy
Think of a recruiter who can only see who showed up for the first interview. You pay a fee for every applicant, with no idea who actually got hired. The bridge we build tells the recruiter — here, the algorithm — who became an employee. Once it knows, it stops sending you the people who just wanted the free lunch.
We don’t make money producing creatives.
Fresh ads are what scaling needs. So we ship at least 50 a week — and the production fee simply covers what they cost to make. Gemini will render you an image for cents. So will we. You are not paying for pixels. You are paying to know which fifty to make.
The second part is how we earn. We take a share of the new profit we create. Profit here means the cash left after VAT, returns, product costs and ad spend — we call it contribution profit. If that number does not grow, we earn nothing on that side.
30 minutes. We read your numbers, not a deck. No obligation.
Questions, answered.
Our sales cycle is 9 months. Can you still track which ad produced the deal?+
Yes. We track the deal stage in your CRM, not a fixed time window. (Attribution just means tying a sale back to the ad that started it.) A deal that closes nine months after the first click still gets sent back when the stage turns to closed-won. The lag does not matter.
We use LinkedIn and Google Ads too, not just Meta. Does this work across platforms?+
Yes. The same bridge works on Meta, Google, and LinkedIn. Each platform has its own way of receiving the sale, and we build the connection for whichever ones you run. The foundation is the same.
What if marketing and sales disagree on which stage counts as a real result?+
Good — that is the conversation worth having. Choosing the right event to optimize on forces both teams to agree on what the campaign is being held to. We settle that definition with you before we build anything.
How big does the pipeline need to be to justify this?+
Usually €500K+ a year in recurring revenue, or a pipeline where one closed deal pays for serious ad investment on its own. We check the math with you on the free call.
Find out what your ads are actually producing in ARR — in 30 minutes.
We will follow one deal from the first ad click to the signed contract. We will show you the exact stage where the platform loses sight of the sale. Then we put a number on it: what chasing cheap leads instead of real re
30 minutes. We read your numbers, not a deck. No obligation.