Personalized stores convert beautifully and report terribly. That covers product builders, configurators, gift personalization, and high-SKU catalogs.
30 min. We read your numbers, not a deck. No obligation.
Every extra step a customer takes to customize is a step where the tracking can drop the thread. So the platform loses sight of which custom options, which audiences, and which ads actually drove the sale. You are flying blind on the exact thing that makes your store special.
A standard store has a simple path: product page, add to cart, checkout, done. The pixel follows it easily.
A personalized store does not. A customer opens the builder, picks a base, adds an engraving, swaps a component, lands on a price that updates live, then checks out. Each of those steps can sit on a custom page, in a pop-up, or behind a script the pixel was never told about. By the time the order completes, two things can go wrong. The platform records the visit but misses the purchase. Or it records the purchase but loses which configuration produced it.
Now the damage compounds. Your reported cost to win a new customer is wrong. So you pour budget into the wrong campaigns. The algorithm never learns that buyers who use the engraving tool are worth twice as much, so it stops finding them. And every test you run on the builder — version A against version B — is judged on numbers that cannot see half of what the builder does.
The store that is hardest to track is usually the one where tracking matters most. The personalization is exactly the data the platform needs, and exactly the data it tends to lose.
Chocolissimo sells personalized chocolate. It is a high-SKU store built on customization — the exact profile this page describes. They came to us wanting better ad results.
We did not touch the ads. We left the creative, the budget, and the targeting exactly as they were. What we rebuilt was the data the platform was learning from. A personalized purchase flow had been dropping orders before the platform could count them. We repaired that flow. Within 90 days, the cost to win a new customer fell 22%.
The growth was already inside the account. The platform simply could not see it clearly enough to act on it. Fix what the platform sees, and the same budget buys more profit.
We have done this measurement work on accounts that cannot afford to guess. The team has shipped tracking for Volkswagen, Audi, KFC, and WizzAir, and runs 10 Meta accounts today. Getting the data right before scaling the spend is the discipline behind every result on this page.
Note for build: Chocolissimo is a public testimonial client (Maciej Kluk) on mindlink.digital — this claim is cleared. Do not add aggregateRating or fabricated star ratings.
Step 1 — The free diagnosis (a 30-minute call). We share your screen and follow one real order through your builder. We find the point where the platform stops seeing your sales. You leave the call knowing your single biggest profit leak and what it costs you each month — whether or not we work together.
Step 2 — Fix the foundation. We map every step of your custom funnel. Then we rebuild the measurement so the platform sees the full purchase, including which configuration produced it. This is the groundwork that makes every later decision honest. It is the foundation of the work, not a product you buy.
Step 3 — Grow contribution profit. Contribution profit is what’s left after returns, VAT, cost of goods, and ad spend — the number your bank account actually keeps. With the data repaired, we run your Meta Ads against that number, not against ROAS — the revenue figure the platform takes credit for before any of those costs come out. We feed the account 100+ fresh ads a month so the algorithm always has something new to learn from. And we tighten the checkout so more visitors buy. We are paid from the profit we grow. We earn when you profit. If it earns nothing, we earn nothing.
Running ads on a personalized store with broken tracking is like navigating a new city with a ten-year-old map. The roads moved; the map didn’t. We redraw the map first, then drive.
Fresh ads are what scaling needs. So we ship at least 50 a week — and the production fee simply covers what they cost to make. Gemini will render you an image for cents. So will we. You are not paying for pixels. You are paying to know which fifty to make.
The second part is how we earn. We take a share of the new profit we create. Profit here means the cash left after VAT, returns, product costs and ad spend — we call it contribution profit. If that number does not grow, we earn nothing on that side.
30 minutes. We read your numbers, not a deck. No obligation.
Yes. We do not track every SKU on its own. We track the steps of the funnel — builder opened, option chosen, price shown, purchase completed — plus the configuration attached to the order. That scales no matter how big your catalog is.
It is built for exactly that. The repair sits at the event level — what fires when a customer completes a custom order — so it adapts to a bespoke checkout rather than assuming a standard one.
No. The data repair is the foundation, not the goal. The goal is more contribution profit, grown through better ads, a stronger funnel, and a checkout more visitors complete — once the foundation is sound.
Roughly €5M a year or more, with margins that leave room to grow. We will tell you honestly on the call if a profit partnership does not make the math work for both sides.
We will open your account and follow one real personalized order from the builder to the checkout. Then we put a euro figure on the leak. You keep that number whether or not we work together. No slide deck, no monthly fe
30 minutes. We read your numbers, not a deck. No obligation.