We measure first. Then we scale. In that order, every time.
Most agencies launch a campaign and sort out measurement later. That means they are buying ads blind and billing you for the guesswork. We start with a free 30-minute call.
30 min. We read your numbers, not a deck. No obligation.
We open your account, find your biggest profit leak, and put a euro number on it. If the math works for both sides, we fix the foundation and grow profit from there. We are paid on results, not on hours.
Why the sequence matters
This page is for you if you sell on Meta at scale — roughly €5M a year or more in online sales, or €500K+ a year in high-ticket closed deals — and the dashboard keeps reporting a profit your bank statement never shows. You already spend real money on ads. You already suspect the numbers do not line up. You are right to suspect it.
Here is what that looks like. A brand spends €15,000 a month on Meta. The dashboard shows a 3.8 ROAS — that is, €3.80 of reported sales for every €1 of ad spend. The accountant’s end-of-month report shows a shrinking bank balance. The agency makes more creative. The balance keeps shrinking.
Nobody paused to ask whether the 3.8 ROAS was true.
Most browser pixels miss a quarter to a third of purchases. iOS limits, ad blockers, and consent prompts cut the thread before the sale is counted. So the platform learns from two-thirds of the picture. It chases audiences that match your partial data, not your real buyers. It kills the ad whose buyers happened to be on iPhones. It scales the campaign that only looks good in a broken report.
Better creative does not fix this. It just buys more of the wrong audience, faster.
Step 1: The free diagnosis (30 minutes)
The call is not a sales pitch. It is a working session. We open your account on screen and run a short checklist. Does your pixel catch every sale? Are events counted once, not twice? How wide is the gap between what the platform reports and what your store actually shipped? From that, we find your single biggest profit leak.
You leave the call with one number: how many euros a month the leak is probably costing you, and why. That number is yours whether or not we work together.
If the math says a profit-growth partnership makes sense, we explain what that looks like. If it does not, we say so.
Step 2: Fix the foundation
The data foundation is not a product we sell. It is what every honest growth decision rests on.
We connect your store directly to the ad platforms, server to server, so a sale reaches the algorithm even when the browser hides it. We make sure each sale is counted once, not twice. Then we check the result against your store’s own order history until the gap closes.
For lead-generation funnels, the leak is different. Someone clicks your ad, fills a form, and disappears into your sales tool. Three weeks later your team closes them for €20,000 — and the ad platform never hears about it. We send that won deal back to the platform, so the algorithm learns to find more people who actually close, not more people who just fill in forms.
Measurement is the part of the job we have done at the largest scale. The team has shipped tracking for Volkswagen, Audi, KFC, and WizzAir, and runs the same discipline today across 10 Meta accounts. The first thing we make sure of is that every sale is seen. Once the platform can see your real sales, it can grow them.
Step 3: Grow contribution profit
With the foundation in place, the growth work begins. We steer your Meta Ads toward contribution profit — what’s left after returns, VAT, cost of goods, and ad spend — instead of ROAS. We ship at least 50 fresh ads a week, so the algorithm always has something new to learn from. We improve the funnel and the conversion rate of the pages your traffic already lands on, so you earn more from the clicks you already pay for.
Contribution profit is the number your bank account actually keeps. It is the only number we optimize for. We are paid largely as a share of the profit we add — so when you earn more, we earn more, and when you don’t, neither do we.
What we do not do
We do not lock you into a long retainer before the numbers are honest. We do not run campaigns on a foundation we have not verified. We do not promise ROAS targets that ignore your margin.
And we do not work with every brand that inquires. The math has to work. That means roughly €5M a year or more in online sales, or €500K+ a year in high-ticket closed deals, with margins wide enough that a profit partnership pays for itself. We check the fit on the free call, and tell you straight if it is not there.
We don’t make money producing creatives.
Fresh ads are what scaling needs. So we ship at least 50 a week — and the production fee simply covers what they cost to make. Gemini will render you an image for cents. So will we. You are not paying for pixels. You are paying to know which fifty to make.
The second part is how we earn. We take a share of the new profit we create. Profit here means the cash left after VAT, returns, product costs and ad spend — we call it contribution profit. If that number does not grow, we earn nothing on that side.
30 minutes. We read your numbers, not a deck. No obligation.
Questions, answered.
What exactly happens on the free call?+
We review your ad account, analytics, and funnel live on screen. We check whether your pixel coverage is accurate, whether your CRM events reach the platform, and where the gap between reported and real revenue sits. By the end we give you a specific number — how much the leak is probably costing you each month.
Do I need to prepare anything before the call?+
Read access to your Meta Ads account and your analytics tool. That is it. No slide deck, no data export, no preparation required.
How long until the data foundation is repaired?+
Typically 2–4 weeks depending on the complexity of your checkout or CRM setup. Some leaks are patched within days; a fully custom purchase flow takes longer to map properly.
How are you paid?+
We take a share of the contribution profit we grow — after returns, VAT, cost of goods, and ad spend. If the profit does not grow, we do not earn. The exact structure is agreed on the free call, once we understand your numbers.
What if I already have an agency running my ads?+
The free call still works. We can review the account alongside your current team. If we find a leak, you can take that information anywhere — including back to your current agency. There is no obligation to switch.
See the profit your ads actually bank.
> 30 minutes. Your account on screen. The leak found and priced. No obligation. Measure first. The 30-minute call shows you exactly what is leaking, in euros, before anyone touches your spend.
30 minutes. We read your numbers, not a deck. No obligation.
A working session, not a slide deck — this is what the free call looks like.